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UNWTO and Lithuania partner for tourism development

News

07 April 2025

UNWTO and Lithuania partner for tourism development

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Lithuania and the UNWTO have partnered to boost innovation and visibility in the country's tourism sector from 2025 to 2027, focusing on digital transformation, governance, destination management, and investment to ensure sustainable growth.

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Publishing org

UNWTO

Related Organisation(s)

Ministry of the Economy and Innovation of Lithuania

Topics
Geographical descriptors

Lithuania

Organisation Type

International Organisations

National authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The UN World Tourism Organisation (UNWTO) and the Ministry of the Economy and Innovation of Lithuania have agreed to foster tourism development in the country from 2025 to 2027. They aim to strengthen cooperation in key areas such as tourism promotion and destination marketing, education and workforce development, the Startup Challenge – Lithuania, new governance models for destination management, and investment guidelines. The objective is to create a smarter, more sustainable, and competitive tourism sector in Lithuania.

For more details, follow the attached link.

#Tourism development #Innovation in tourism #Destination management

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