Tackling the challenges of greatest concern to European consumers and communities requires legislative as well as voluntary actions from businesses. In this spirit, the fruit juice industry has taken decisive steps towards providing healthy and environmentally friendly products to consumers. AIJN is, therefore, proud to sign the EU Code of Conduct as a milestone in the transition towards responsible business and marketing practices.

Commitments by aspirational objectives:

Aspirational objective 1: Healthy, balanced, and sustainable diets for all European consumers, thereby contributing to: 

1) Reversing malnutrition and diet-related noncommunicable diseases (NCDs) in the EU;

2) Reducing the environmental footprint of food consumption by 2030.

With the following aspirational targets:

a) Improved food consumption patterns in the EU; 

b) A food environment that makes it easier to choose healthy and sustainable diets.

AIJN commitments: 

The fruit juice industry is contributing to this objective by continuously encouraging increased fruit and vegetable consumption, promoting sustainably-produced food products and improving sustainable food consumption patterns through engaging in product reformulation (reduced sugar content) practices wherever possible.

Aspirational objective 2: Prevention and reduction of food loss and waste (at the consumer level, within internal operations, and across value chains)

With the following aspirational target: 

A 50% reduction of per capita food waste at the retail and consumer level by 2030 and reduced food losses along the food production and supply chains in the EU.

AIJN commitments:

AIJN and the EU fruit juice industry are committed to raising awareness of food loss and promoting material efficiency, both within internal operations and across the fruit juice value chain.

Aspirational objective 3: A climate-neutral food chain in Europe by 2050

With the following aspirational target: 

Reducing net emissions from own operations, contributing to a 55% GHG emission reduction target in the EU food chain by 2030 (following a science-based approach).

AIJN commitments:

AIJN is currently in the process of coordinating and building a net-zero Sustainability Roadmap, the first sector-wide initiative of its kind for the fruit juice industry. Following a science-based approach, AIJN is committed to reducing net emissions from its own operations and meeting EU GHG reduction targets by 2030 and 2050.

Full detail of the pledge in the provided attachment.