Aspirational objective 1: Healthy, balanced, and sustainable diets for all European consumers, thereby contributing to: 

1) Reversing malnutrition and diet-related noncommunicable diseases (NCDs) in the EU. 

2) Reducing the environmental footprint of food consumption by 2030.

With the following aspirational targets:

a) Improved food consumption patterns in the EU. 

b) A food environment that makes it easier to choose healthy and sustainable diets.

Kellanova commitments:

• 100% of our children’s cereals will be Nutri-Score A or B by the end of 2022 for our EU portfolio.

• More than 90% of the breakfast cereals in our
  EU portfolio will be a source of or high in fibre by the end of 2023.

EU Pledge membership requires companies:

• Not to advertise food and beverages to children under 13 years, except for products that fulfill the EU Pledge common nutrition criteria.

• No marketing or advertising in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.

   

Aspirational objective 2: Prevention and reduction of food loss and waste (at the consumer level, within internal operations, and across value chains)

With the following aspirational target: 

A 50% reduction of per capita food waste at the retail and consumer level by 2030 and reduced food losses along the food production and supply chains in the EU.

Kellanova commitments:

• Reduce food waste across our global Kellanova manufacturing facilities by 50% by the end of 2030. (normalised, from a 2016 baseline).

   

Aspirational objective 3: A climate-neutral food chain in Europe by 2050

With the following aspirational target: 

Reducing net emissions from own operations, contributing to a 55% GHG emission reduction target in the EU food chain by 2030 (following a science-based approach).

Kellanova commitments:

• 45% absolute reduction in Scope 1&2 GHG emissions globally by the end of 2030 compared to a 2015 baseline.

Full detail of the pledge in the provided attachment.