As the Code of Conduct for Responsible Business and Marketing Practices is directed towards the actors ‘between the farm and the fork’, such as spirit drinks producers, spiritsEUROPE intends to co-sign the Code and to voluntarily commit to undertake to tangibly improve and communicate on our sector’s sustainability performance. By signing the Code, spiritsEUROPE puts forward two sectoral pledges making our commitment measurable.

Commitments by aspirational objectives:

Aspirational objective 1: Healthy, balanced, and sustainable diets for all European consumers, thereby contributing to: 

1) Reversing malnutrition and diet-related noncommunicable diseases (NCDs) in the EU; 

2) Reducing the environmental footprint of food consumption by 2030.

With the following aspirational targets:

a) Improved food consumption patterns in the EU; 

b) A food environment that makes it easier to choose healthy and sustainable diets.

Spirits Europe commitments:

1. The provision of digital consumer information using an E-Label
Platform.

2. Coordinate and support the putting in place and monitoring of Responsible Drinking Initiatives (RDIs) in each Member State of the European Union.

Full detail of the pledge in the provided attachment.