Policy
04 June 2025
Croatia’s tourism marketing roadmap to 2027
Policy
04 June 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Strategic and Operational Marketing Plan for Croatian Tourism 2023–2027 outlines a roadmap to boost Croatia’s global tourism appeal through sustainable development, brand positioning, and targeted marketing.
THR Tourism Industry Advisors
Horwath HTL
mpr
Topics
Croatia
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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R&I on digital tools for tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Strategic and Operational Marketing Plan for Croatian Tourism 2023–2027, published by the THR Tourism Industry Advisors in May 2024, outlines a comprehensive roadmap to enhance Croatia’s global tourism competitiveness. The plan focuses on strengthening the country’s brand positioning, improving visitor experience, and promoting sustainable tourism development through targeted marketing, digital transformation, and product diversification.
It identifies key source markets, strategic goals, and priority segments, including cultural, nautical, and active tourism, while emphasising year-round tourism and regional balance. The plan also introduces performance indicators and implementation guidelines to ensure effective execution and alignment with broader national and EU tourism strategies.
To explore the policy document in detail, follow the attached link on the left-hand side of the platform.
#Tourism development #Destination management #Sustainable tourism #Digital nomadism
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