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Latvia's tourism marketing strategy 2021-2027: Enhancing global appeal

Policy

13 December 2024

Latvia's tourism marketing strategy 2021-2027: Enhancing global appeal

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Latvia's tourism marketing strategy 2021-2027 aims to enhance the country's global appeal by promoting sustainable tourism, improving infrastructure, and leveraging digital marketing.

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Publishing org

Investment and Development Agency of Latvia

Topics
Geographical descriptors

Latvia

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Latvia's tourism marketing strategy 2021-2027 seeks to boost the country's international attractiveness by advocating for sustainable tourism, upgrading infrastructure, and utilizing digital marketing. The strategy focuses on attracting high-value tourists and extending the tourist season to boost economic benefits. It also emphasizes the importance of preserving cultural and natural heritage to ensure long-term sustainability. Overall, the strategy seeks to position Latvia as a competitive and attractive destination in the global tourism market.

#Tourism development #Destination management #Sustainable tourism

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