Policy
19 March 2025
Revitalising French tourism: the Destination France plan
Policy
19 March 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Destination France plan aims to revitalise French tourism with a €1.9 billion budget, focusing on sustainability, quality and job creation.
Ministry for Europe and Foreign Affairs of France
Agency for Ecological Transition
Atout France
Bpifrance
Center for Studies and Expertise on Risks, Environment, Mobility and Urban Planning
Ministry of Economy, Finance and Recovery of France
National Agency for Holiday Vouchers
National Agency for Territorial Cohesion
Topics
France
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Destination France plan, published by the Ministry for Europe and Foreign Affairs of France in November 2021, aims to revitalise and transform the French tourism sector over the next decade. This initiative, with a budget of €1.9 billion, seeks to reinforce France's position as the world's leading tourist destination and promote sustainable tourism practices.The plan focuses on enhancing the quality of the tourism offer, supporting the ecological and digital transition, and improving the attractiveness of tourism professions. Expected outcomes include increased resilience of the tourism sector, higher visitor satisfaction and the creation of new job opportunities.To explore the policy document in detail, follow the attached link on the left-hand side of the platform (The original piece available only in French).
#Sustainable tourism #Tourism development #Destination management #Resilience planning
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