Policy
23 August 2024
Strategy for enhancing tourism in Greece 2023–2024
Policy
23 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Greek National Tourism Organisation's 2023–2024 marketing plan promotes Greece’s cultural and natural attractions through diverse channels to boost tourism and support economic growth.
The Greek National Tourism Organisation
Topics
Greece
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Greek National Tourism Organisation created the Greece Tourism Marketing Plan for 2023–2024 with the goal of increasing traveller numbers throughout Greece by highlighting the country's many historical, cultural, and natural assets. Implemented nationwide, this plan was launched in early 2023 and utilizes various marketing channels, including digital campaigns, international partnerships, and promotional events. This initiative seeks to enhance Greece’s global tourism appeal, increase visitor numbers, and support the country’s economic growth by leveraging its rich heritage and scenic beauty.
#Cultural preservation #Digital nomadism
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