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MONA: Promoting sustainable tourism in North-Western Europe

Projects

07 March 2025

MONA: Promoting sustainable tourism in North-Western Europe

Ecotourism

Rural tourism

Governance of tourism destinations

+7 more

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An illustrative photo of a body of water surrounded by pine trees.

The MONA project promotes sustainable tourism in north-western Europe by encouraging eco-friendly transport, inclusive route planning and sustainable visitor behavior.

Authors

MONA project

Related Organisation(s)

BENEGO - Grenspark Kalmthoutse Heide

Breda University of Applied Sciences

Breda University of Applied Sciences

KU Leuven

Montagne de Reims Regional Park

National Park Utrechtse Heuvelrug

Natuurmonumenten - National Park Veluwezoom

Regional Park Scarpe-Escaut

Tourism Province of Antwerp

Tourismus Zentrale Saarland GmbH

VisitBrabant

Topics
Geographical descriptors

Belgium

France

Germany

Netherlands

Organisation Type

Academic / Research and VET Institutions

Consumer Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

  • Specific types of tourism

    • Ecotourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Innovative tourism services

    • Sustainable mobility

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

    • Other tourism transportation activities

    • Rail Passenger transport

    • Road passenger transport

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The MONA project, funded by the Interreg North-West Europe Programme, aims to promote sustainable tourism in natural areas of north-western Europe. Coordinated by VisitBrabant, it focuses on encouraging a shift to more sustainable modes of transport, implementing inclusive route planning and promoting sustainable behavior among visitors. Running from 2023 to 2027, the project addresses the negative impacts of increased tourism, such as traffic congestion and pollution, by managing visitor flows and reducing environmental impacts. Key activities include evaluating local impacts, developing innovative strategies and testing solutions to ensure their effectiveness in promoting sustainable tourism.

#Sustainable tourism #Nature reserves #Mobility #Sustainable tourism planning #Innovation in tourism 

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