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TOURAL: Advancing sustainable tourism in rural Europe

Projects

04 June 2025

TOURAL: Advancing sustainable tourism in rural Europe

Cultural tourism

Ecotourism

Rural tourism

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An illustrative photo of houses in a large green field.

The TOURAL project supports sustainable tourism development in rural and remote regions through cultural and creative tourism and cross-regional cooperation.

Authors

TOURAL project

Related Organisation(s)

Aix-Marseille University

Association Local Action Group Danube Delta

Atlantis Consulting

Balkan Heritage Foundation

Bourgas Regional Tourist Association

BSEC

Centre for Research and Technology Hellas

Conference of Peripheral Maritime Regions

European Federation of Rural Tourism – RURALTOUR

International Centre for Black Sea Studies

International Hellenic University

ITACA

Kinburn

Municipality of Alonissos

Municipality of Nessebar

Municipality of Skopelos

National Ecological Centre of Ukraine

Province of Teramo

Regione Abruzzo

ZADRA NOVA

Topics
Geographical descriptors

Bulgaria

Croatia

France

Greece

Italy

Romania

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Cultural and Heritage Organisations

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Cultural tourism

    • Ecotourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Cross-border travelling

    • Governance of tourism destinations

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The TOURAL project, funded by the European Union’s Horizon Europe Programme, aims to promote sustainable tourism growth in rural and remote areas across Europe. Coordinated by a consortium of 20 partners from eight countries, it focuses on cultural and creative tourism as a means to diversify local economies and strengthen regional cooperation. The project addresses niche tourism sectors such as underwater heritage, silver tourism, and cultural science tourism, using a multi-dimensional, participatory, and integrated approach. Running from January 2024 to December 2026, its expected outcomes include co-designed tourism policies, co-created business models, small-scale pilot implementations, and enhanced macro-regional collaboration in the Adriatic-Ionian and Black Sea Basin regions.

#Tourism development #Economic diversification #Cultural preservation #Cross-regional cooperation 

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