The mission of the programme is to serve as a prominent sustainability observatory, committed to advancing responsible and sustainable practices within the tourism sector in the Community of Madrid. They diligently identify, analyze, and share sustainable strategies, supporting tourism businesses and stakeholders in integrating practices that safeguard and celebrate the region’s abundant cultural, social, and natural heritage. The goal is to foster inclusive and economically viable tourism. On the website, you’ll encounter an innovation laboratory that operates on three core pillars: experience, sustainability, and safety. These pillars are intricately woven together, forming common threads within the realms of technology and emerging business models. The lab’s mission? To foster connections within the entrepreneurial ecosystem, driving innovative solutions for the tourism sector based on the fundamental principles.

#Smart tourism #Sustainable tourism #Digital nomadism #Empowerment