The webinar is organised by DG Environment of the European Commission and is online only. It shows how the EU Ecolabel can support a company’s communication under the new rules. Those rules on environmental claims and sustainability labels began to apply on 27 September 2026.

A recent Eurobarometer survey found that 81% of consumers trust that products with the label have a lower environmental impact. The label is one of the recognised ways to back up an environmental claim. For retailers with own-brand ranges, the session is a chance to see how a label can be shown on the shelf and online without running into the claims rules.

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