Events

21 January 2026

Webinar: Understanding the GSTC Destination Program

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

Man standing on the rocks over a body of water

10/02/2026

Are you aiming to transform your tourism destination into a hub of sustainability? Mark your calendars for an enlightening opportunity on Tuesday, February 10th, where industry visionaries converge to break new ground in sustainable tourism. This public webinar, led by Wendy Li, the National Programs Director at the Global Sustainable Tourism Council (GSTC), presents an unmissable chance to understand the GSTC Destination Program—a crucial framework designed to elevate destinations into models of sustainability.

10/02/2026

Online event

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Publishing org

GSTC

Related Organisation(s)

GSTC

Topics

Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

Specific types of tourism
- Adventure tourism
- Coastal, maritime and inland water tourism
- Cultural tourism
- Ecotourism
- Education tourism
- Festival tourism
- Gastronomy tourism
- Health and medical tourism
- MICE tourism
- Mountain tourism
- Religious tourism
- Rural tourism
- Sports tourism
- Urban/city tourism
- Wellness tourism

Transition Pathway Strategic Areas
- Best practices, peer learning and networking
- Governance of tourism destinations
- Sustainable mobility
- Tools for data on tourism
- Tourism strategies

Business activities
- Activities of amusement parks and theme parks
- Activities of associations and other organisations supporting tourism
- Air passenger transport
- Camping grounds, recreational vehicle parks and trailer parks
- Events catering and other food services
- Festivals, cultural and entertainment activities
- Gardens and nature reserves activities
- Holiday Housing / Apartments and other short stay accommodation
- Hotel and similar accommodation
- Mobile beverage services
- Mobile food services
- Museums
- Operation of historical sites
- Other
- Other accommodation
- Other amusement and recreation activities
- Other food and beverage services
- Other holiday reservation services
- Other tourism transportation activities
- Rail Passenger transport
- Recreational and sport activities
- Restaurants, cafes and bars (Food and Beverage serving activities)
- Road passenger transport
- Tour operator activities
- Travel agency activities
- Water (sea, coastal and inland) passenger transport

During this session, delve deep into the essence of the GSTC Destination Standard. Tailored for diverse tourism scales, whether bustling cities or serene small towns, this session will provide a comprehensive walkthrough of essential GSTC tools and methodologies. Begin your journey with the free GSTC Destination Self-Assessment Tool, and advance through the intricate destination assessment process guided by GSTC’s adept assessors. Additionally, real-life case studies will depict how varying destinations have successfully implemented the standards, spotlighting achievements, obstacles, and tracking progress over time.

Participants will also gain access to the GSTC Destination Stewardship Starter Kit—empowering you to rally local stakeholders, delineate a sustainable vision, and craft a bespoke action plan for lasting impact.

This webinar is a gateway to translating ambition into tangible, sustainable action, equipping tourism leaders with the knowledge to foster responsible, future-ready destinations.

When & Where: Join virtually on Tuesday, February 10th, starting at 16:00 CET.

Take this pivotal step towards sustainable tourism. Register here.

Don't miss this opportunity to be at the forefront of sustainable tourism evolution!

#Sustainable tourism planning #Destination management #Stakeholder engagement #Tourism sustainability indicators #Responsible travel