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“Decarbonization and competitiveness” Summary

Knowledge documents

08 July 2026

“Decarbonization and competitiveness” Summary

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A picture presents an airplane wing above the landscape at sunset.

At a glance
Green Transition

The topic explored how decarbonisation and competitiveness are increasingly interdependent in European tourism. It examined tourism’s growing carbon footprint, the rising exposure of destinations and businesses to climate-related risks, and the strategic importance of low-carbon mobility, destination governance, and regenerative approaches. Overall, it showed that effective climate action can strengthen resilience, innovation, attractiveness, and long-term economic performance.

Why it matters? 
Tourism remains a major economic pillar for Europe but is also a significant source of greenhouse gas emissions and highly exposed to climate impacts. Decarbonising tourism is therefore essential not only for meeting EU and global climate goals, but also for maintaining destination attractiveness, economic resilience, and global competitiveness in a rapidly changing climate and policy environment.

Publishing org

Editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Green Transition of Tourism Companies and SMEs

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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What is this topic about?

The topic examined how decarbonisation has become inseparable from the long‑term competitiveness of European tourism. Building on the monthly article “Decarbonising Tourism: Navigating Climate Goals and Global Competitiveness” and the online discussion “Decarbonising tourism: Can Europe lead the way in climate and competitiveness?” in December 2025, it focused on the growing carbon footprint of tourism, increasing climate risks, and the strategic choices facing Europe’s destinations and businesses, highlighting how well‑designed climate action can support resilience, innovation, and economic performance. 

Key themes included:

  • The carbon intensity of tourism and the dominance of transport related emissions
  • Climate risks as a direct threat to destination competitiveness
  • The role of destinations and governance in steering low carbon transitions
  • Regenerative and nature positive approaches as part of long‑term competitiveness strategies

Stakeholder stories

The initiatives showcased illustrate how destinations and SMEs are advancing decarbonisation and competitiveness through low‑carbon mobility, nature‑based tourism, and sustainable infrastructure development, including

Key conclusions and emerging trends

Stakeholder stories highlight the ongoing efforts to improve decarbonization and competitive tourism efforts by SMEs and destinations. 

Key conclusions and emerging trends include: 

  • Decarbonization is increasingly framed as a competitiveness imperative, as climate impacts and policy pressures directly affect destination performance and investment attractiveness. 
  • Transport remains the largest source of tourism emissions, making low‑carbon mobility a central challenge for achieving meaningful reductions
  • Climate risks are already reshaping tourism geography, particularly in climate‑sensitive regions, reinforcing the need for mitigation and adaptation to preserve long‑term competitiveness. 
  • Destinations play a key role in leading decarbonization, through governance, regulation, and coordination of stakeholders at local and regional levels.
  • Regenerative and nature-positive tourism approaches are gaining traction, offering a pathway that links emission reductions with ecosystem restoration and stronger destination resilience.
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