The OECD (Organisation for Economic Co-operation and Development) case study, published on 25 June 2025, examines how Sweden is leveraging transaction data from Visa and Mastercard to regionalise its Tourism Satellite Account (TSA) and enhance the measurement of domestic tourism expenditure. This approach improves the accuracy and timeliness of tourism statistics while reducing reliance on traditional survey methods. It also supports more informed regional tourism policy and planning by providing detailed, location-specific insights. The case highlights the potential of alternative data sources to modernise tourism monitoring and improve cost-efficiency.

#Tourism indicators #Innovation in tourism #Destination management