Knowledge documents
16 September 2025
OECD Report Highlights Tourism Potential as Key to Revitalizing Europe's Eastern Borders
Knowledge documents
16 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A recent OECD report suggests that untapped tourism potential could be pivotal in revitalizing Europe's Eastern Border Regions. Learn how strategic investments in tourism could drive growth and resilience in these areas.
OECD
OECD
Topics
Estonia
Finland
Latvia
Lithuania
Poland
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Cross-border travelling
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
The OECD has identified tourism as a crucial lever for the revitalization of Europe's Eastern Border Regions, which include Latvia, Estonia, Finland, Poland, and Lithuania. These regions face numerous challenges, such as economic underperformance and geopolitical tensions, but also possess significant untapped assets, including rich cultural heritage and natural beauty.
By investing in tailored tourism strategies, these areas can enhance infrastructure, create jobs, and attract visitors, fueling economic growth. The report underscores the importance of place-specific, data-driven approaches to harness these tourism opportunities effectively.
We recommend reading this report as an essential resource for anyone interested in sustainable regional development, strategic tourism investment, and enhancing cultural heritage across Europe.
#Sustainable tourism #Cross-regional cooperation #Community engagement #Destination management #Innovation in tourism #Tourism development #Report
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