This March 2026 EU Policy Agenda sets out TUI Group’s perspective on how to build a competitive, sustainable and resilient tourism sector in Europe. It explains how integrated tourism models can drive economic growth, strengthen regional development and contribute to climate objectives, while ensuring that destinations remain attractive and balanced. The document also puts forward practical policy priorities, from enabling the decarbonisation of air transport to shaping a coherent EU tourism strategy and ensuring fair conditions across the travel ecosystem. At the same time, it highlights the role of emerging segments such as sports and nature tourism in supporting year-round demand and community development, and underlines the importance of initiatives like OECD Youthwise in bringing younger perspectives into policy discussions.