The November 2025 Policy Agenda of TUI Group outlines four strategic priorities for the upcoming European Commission tourism strategy: restoring competitiveness in Europe’s tourism sector amid regulatory and cost pressures; developing a skilled workforce in tourism through strengthened training and qualification recognition; accelerating sustainable fuels for air and sea transport to meet decarbonisation goals; and highlighting the value of organised tourism (such as package holidays) for managing destinations and supporting local economies. The paper emphasises that the EU must create a level playing field, reduce red tape, and work more closely with integrated travel operators to deliver holistic destination development, innovation, and sustainable progress.