Knowledge documents
05 November 2026
Visitors to Ireland say renewable energy infrastructure has little effect on their trips
Knowledge documents
05 November 2026
Login / create an account to be able to react
-
3
New research from Ireland’s national tourism authority found that most visitors do not factor renewable energy infrastructure into their destination choice. Natural beauty remains the main driver of visitor satisfaction, with mountain areas the most sensitive.
Editorial team
Failte Ireland
Topics
Ireland
Destination Management & Marketing Organisations
National authorities
Regional Authorities
SMEs (a company with less than 250 employees)
-
Specific types of tourism
-
-
Coastal, maritime and inland water tourism
-
Mountain tourism
-
Rural tourism
-
-
Transition Pathway Strategic Areas
-
-
Green Transition of Tourism Companies and SMEs
-
R&I on climate-friendly tourism
-
Tools for data on tourism
-
-
Business activities
-
-
Activities of associations and other organisations supporting tourism
-
Other accommodation
-
Share
The study revisited 2017 research and interviewed 1,262 domestic and overseas visitors in 24 locations between August and October 2025. Two in three visitors did not consider renewable energy infrastructure when choosing where to go, 61% of those who noticed it said it did not affect their enjoyment, 58% agreed that its benefits outweigh the negatives, and 42% said it would not affect future visits, which reflects stated intentions rather than confirmed behaviour.
Beauty and untouched nature ranked first for enjoyment across all areas and nationalities, and mountain landscapes recorded the most mentions of negative impact. For destinations, the findings suggest that energy projects and tourism can coexist where landscape quality is protected through careful siting and design, and that clear communication of the benefits could strengthen visitor support.
#GreenTransition #RenewableEnergy #VisitorResearch #LandscapeProtection
Documents
Comments (0)
Connected Partnership Opportunities
See also
G20 Tourism and SDGs Dashboard by UNWTO and India's G20 Presidency
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +59 more
Climate Adaptation in Tourism: New Global White Paper Reveals the Tourism Sector’s Adaptation Gap
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
“Key updates and trends in 2024” Summary
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
