Knowledge documents
16 July 2025
Wallonia 2030: A strategic vision for tourism development
Knowledge documents
16 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+43 more
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A strategic study by the Walloon Tourism Observatory outlines a visionary plan to enhance Wallonia’s tourism by 2030 through improved destination management, resilience, and inclusivity.
L’Observatoire wallon du Tourisme, OwT
General Confederation of Trade Unions
World Trade Union
Topics
Belgium
Academic / Research and VET Institutions
Company with 250 or more employees
Local Authorities
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The strategic study released by the Walloon Tourism Observatory (L’Observatoire wallon du Tourisme – OwT) in October 2021 outlines a visionary roadmap for tourism development in Wallonia by 2030. Commissioned by Roland Berger with the backing of the Office of the Walloon Minister for Tourism, the Commissariat général au Tourisme (CGT), and Wallonie Belgique Tourisme (WBT), the report offers an in-depth analysis of the region’s tourism landscape. It explores visitor demographics, economic contributions, and territorial dynamics. The study also examines Wallonia’s tourism positioning, identifies key tourist profiles, and sets out strategic priorities and guiding principles for destination management. Its overarching goal is to enhance the region’s appeal while fostering resilience and inclusivity across the tourism sector (The original piece available only in French).
#Tourism development #Destination management #Sustainable tourism #Innovation in tourism
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