News
19 December 2025
Empowering Tourism SMEs: A New Era of Sustainability and Digital Innovation
News
19 December 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The FU-TOURISM project is transforming the tourism industry by pledging to empower SMEs with sustainable and digital advancements. Discover how this commitment aims to boost resilience and competitiveness while fostering innovation.
FU-TOURISM
Topics
EU-27
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Pact for skills
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The FU-TOURISM project is spearheading a transformative pledge to enhance the resilience and competitiveness of small and medium-sized enterprises (SMEs) in the tourism sector. Running from September 2023 to September 2026, this commitment focuses on integrating sustainability, innovation, and digitalization principles.
By applying regenerative economic principles and people-centered technology, the project pledges to train over 300 tourism SMEs lacking expertise in these areas. Additionally, it aims to foster synergies and networks for developing cutting-edge projects and establish a foundational training program for the green and digital transition. This initiative represents a significant step towards a more sustainable and adaptive future for tourism SMEs.
For more details, visit the full post on our platform and FU-TOURISM project's official page.
#Green transition #Innovation in tourism #Sustainable tourism #Empowerment
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