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Europe's Travel Tech Revolution: From Margins to Mainstream

News

03 February 2026

Europe's Travel Tech Revolution: From Margins to Mainstream

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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Discover how Europe's flourishing travel tech sector is shaping the future of tourism, from empowering consumers and businesses to paving new markets, while facing the need to overcome industry-wide challenges.

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Authors

Editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Tools for data on tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Dive into our latest monthly article, available now, exploring two decades of digital transformation in European travel. Discover how innovative platforms, endorsed by both investors and EU regulations, have catalyzed cross-border operations for businesses of all sizes. Artificial intelligence plays a crucial role, driving productivity gains and enhancing customer experiences.

Despite progress, challenges like regulatory fragmentation and the demand for cohesive cross-border functionality persist. The EU's strides toward trust and fairness in digital markets, through initiatives like the Digital Services Act and the Common European Tourism Data Space, are pivotal. Uncover the evolution and opportunities within this dynamic sector.

Read the full article here.

#Travel Tech #European Tourism #Artificial Intelligence #Digital Transformation #Innovation

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