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TASTE: Advancing sustainable food tourism across Europe

Projects

08 July 2025

TASTE: Advancing sustainable food tourism across Europe

Cultural tourism

Education tourism

Gastronomy tourism

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An illustrative photo of a group of people sitting around a table eating food.

The TASTE project aims to promote sustainable, innovative, and digitally enhanced food tourism across Europe by supporting SMEs through tailored training, funding opportunities, and cross-sector collaboration.

Authors

TASTE project

Related Organisation(s)

B.LINK Barcelona Strategic Projects, S.L.

Barcelona Chamber of Commerce

Hub Brussels

Latvian Country Tourism Association

Regional Development Agency Podravje - Maribor

SRH Hochschulen Berlin GmbH

Torino Chamber of commerce

Torino Chamber of commerce

Topics
Geographical descriptors

Belgium

Germany

Italy

Latvia

Slovenia

Spain

Organisation Type

Academic / Research and VET Institutions

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local Authorities

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Cultural tourism

    • Education tourism

    • Gastronomy tourism

  • Transition Pathway Strategic Areas

    • Circularity of tourism services

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Other amusement and recreation activities

    • Other holiday reservation services

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

    • Travel agency activities

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The TASTE project (Transformative Approaches for Sustainable Food in Tourism) is an initiative funded by the European Commission under the Single Market Programme. Its objective is to promote innovation, sustainability, and resilience at the intersection of food and tourism by providing small and medium-sized enterprises (SMEs) and stakeholders with customised training, financial support, and opportunities for cross-sector collaboration.

Led by the Barcelona Chamber of Commerce, the project brings together seven partners from six countries—Spain, Belgium, Italy, Germany, Latvia, and Slovenia—and will run from 1 November 2024 to 30 April 2027.

Key expected outcomes include:

  • The creation of a strong European network of tourism stakeholders
  • Improved food management practices among tourism-related SMEs
  • Implementation of diverse and innovative business models and experiences
  • Strengthened ties with remote and rural areas

Ultimately, TASTE aims to transform the food tourism sector by promoting inclusive, sustainable, and digitally enhanced experiences.

#Sustainable tourism #Circular tourism economy #Green hospitality #Community-based tourism #Cross-regional cooperation 

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