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Best practices are methods or approaches that have been proven to work well and give good results, the "tried and true" ways of doing things.

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Best practices

02 Sep 2024

Intuitive carbon calculator for tour operators
The CARMACAL carbon calculator helps tour operators measure the full carbon footprint of their tours.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +18 more
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Best practices

03 Sep 2024

Blue Tourism: Completed initiative for promoting sustainable Watercourse destinations
The Blue Tourism initiative, co-funded by the EU, aimed to guide small tourism providers in watercourse regions towards sustainability through local advisors, new competence profiles...
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Coastal, maritime and inland water tourism Best practices, peer learning and networking Coordinated information on travelling +7 more
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Best practices

01 Aug 2025

Sustainable EU Tourism project - best practice: Tallinn
Tallinn, Estonia, mitigated tourism seasonality by strategically leveraging the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector alongside a diverse programme of cultural events to attract...
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Cultural tourism Gastronomy tourism MICE tourism +8 more
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Best practices

02 Sep 2024

AI-Powered multi-channel tourism marketing: driving direct demand
Leveraging traveler intent data and artificial intelligence, the Pafos Regional Board of Tourism used EU-funded Horizon 2020 to launch multi-channel marketing campaigns in 2022 and...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +18 more
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Best practices

01 Aug 2025

Sustainable EU Tourism project - best practice: Prague
Prague, Czechia, launched a comprehensive rebranding strategy to shift its image from a crowded, low-cost party destination to a high-quality, sustainable tourism destination. The approach...
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Cultural tourism MICE tourism Urban/city tourism +10 more
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Best practices

03 Sep 2024

STAR Cities: Completed initiative for enhancing river tourism
The STAR Cities project, part of the Interreg Europe programme, aimed to boost river tourism and sustainable development in five European cities, aligning with regional...
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Coastal, maritime and inland water tourism Urban/city tourism Best practices, peer learning and networking +5 more