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09 Jan 2026

Bremen Sets the Stage for a Sustainable and Innovative Tourism Future
Bremen's new "Tourismusstrategie Bremen 2030+" aims to enhance tourism in the Free Hanseatic City by prioritizing sustainability and digitalization to ensure competitiveness and innovation.
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Cultural tourism MICE tourism Urban/city tourism +2 more
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08 Jan 2026

Italy unveils Luminous Destinations 2026 to spotlight lesser-known places
Visit Italy has launched Luminous Destinations 2026, an initiative to promote hidden gems across Italy and offer travellers alternatives to well-known hotspots. The project will...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 more
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07 Jan 2026

Exploring Europe in 2026: Emerging Travel Trends to Watch
As we step into 2026, Europe's tourism scene is set to evolve with trends that embrace immersive experiences and meaningful connections. From literary escapades to...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +44 more
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06 Jan 2026

How 2025 Reshaped EU Tourism: Trends and Highlights for the Future
Explore our monthly article for a comprehensive overview of how 2025 transformed the European tourism sector and set the stage for future developments. Discover the...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +65 more
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Articles

06 Jan 2026

Tourism in 2025: Key Trends, Developments and EU Policy Highlights
Travel across Europe in 2025 felt familiar again - but also meaningfully different. Tourism continued its recovery, yet the focus clearly shifted toward how people...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +65 more