Reports
18 July 2025
World Federation of Advertisers (WFA) - EU Pledge Annual Report (2024)
Reports
18 July 2025
1. Healthy, balanced and sustainable diets for all European consumers
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The high compliance rates of the 2024 monitoring exercise demonstrate our members’ continued dedication to work towards the Code of Conduct’s objectives and targets, notably the Code’s indicative action to “apply responsible food marketing and advertising practices, e.g. by adhering to self- and co-regulatory initiatives and standards”
Publishing org
World Federation of Advertisers(WFA)
Related Organisation(s)
World Federation of Advertisers(WFA)
Topics
Geographical descriptors
EU-27
Organisation Type
Industry Associations and Chambers of Commerce
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CoC aspirational objectives
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1. Healthy, balanced and sustainable diets for all European consumers
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Documents
WFA EU Pledge 2024 Report
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MVO report on the Code of Conduct (2025)
MVO report on the EU Code of Conduct on responsible food business and marketing practices – 2025.
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- 3. A climate - neutral food chain in Europe by 2050 4. An optimised circular and resource-efficient food chain in Europe 6. Sustainable value creation in the European food supply chain through partnership +1 more
