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Preserving nature through tourism in Amiens

Best practices

19 May 2025

Preserving nature through tourism in Amiens

Cultural tourism

Ecotourism

Best practices, peer learning and networking

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An illustrative photo of a lavender field with a church in the background.

The SLOWDOWN project presents a natural site in Amiens, France, as a model of sustainable tourism—managed without public subsidies—maintaining ecological integrity and a consistent number of visitors annually, despite increasing demand, while generating necessary revenue for conservation and operational needs.

Authors

Interreg Europe programme

Related Organisation(s)

Amiens Metropole

Topics
Geographical descriptors

France

Organisation Type

Industry Associations and Chambers of Commerce

Local Authorities

NGOs / Non-profits

  • Specific types of tourism

    • Cultural tourism

    • Ecotourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Well-being of residents

  • Business activities

    • Gardens and nature reserves activities

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The SLOWDOWN project, supported by the Interreg Europe programme, has recognised a model of sustainable tourism management in the Hortillonnages of Amiens, France, as a good practice. This natural site is entirely managed by an independent association without any public subsidies. Its proactive approach to managing tourist flows, reinvesting generated funds, implementing low-impact initiatives, and fostering community cohabitation exemplifies how tourism can support conservation rather than threaten it.

The effectiveness of this model is evident in the site's strong ecological condition, absence of overtourism, harmonious community relations, and its ability to generate approximately EUR 950,000 annually from visitors. Of this amount, around EUR 600,000 is allocated to payroll and EUR 200,000 to maintenance costs (excluding energy and material expenses).

For a comprehensive overview of this best practice—including required resources, evidence of success, transferability to other natural sites, and expert insights—please refer to the project's publication dated 25 March 2025.

#Nature reserves #Destination management #Cultural preservation #Sustainable tourism #Community engagement

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