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Valli a Scoprire: Project for sustainable tourism promotion in Marche

Best practices

02 December 2024

Valli a Scoprire: Project for sustainable tourism promotion in Marche

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+17 more

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An illustrative photo of green trees on mountain under white clouds

The Interreg Europe programme has recognised the Valli a Scoprire project by the Marche local public authority as a good practice for promoting sustainable tourism in Fano and the surrounding areas, successfully extending tourism beyond peak seasons.

Authors

Interreg Europe programme

Related Organisation

Municipality of Fano

Topics
Geographical descriptors

Italy

Organisation Type

Local authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Online visibility of tourism offer

    • R&I on digital tools for tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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The Interreg Europe programme has recognised the Valli a Scoprire project, developed by the Marche local public authority, as a good practice and published its overview on 16 November 2024. This project aims to promote and offer sustainable tourism products and services in the city of Fano and the surrounding areas between two specific valleys in the Marche region. Valli a Scoprire has successfully extended tourism beyond peak seasons, as evidenced by increased visitor numbers year-round. To explore the full overview of this good practice, including the resources needed for implementation, evidence of success, and potential for learning or transfer, follow the attached link.

#Sustainable tourism #Innovation in tourism #Stakeholder engagement

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