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Crisis Management and Governance in Tourism project: Recommendation on enhancing crisis communication for tourism at all levels

Knowledge documents

18 December 2024

Crisis Management and Governance in Tourism project: Recommendation on enhancing crisis communication for tourism at all levels

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Optimise at national, regional and local levels (leveraging vertical coordination mechanisms) the reach of existing public communication mechanisms for crisis communication and information (also considering a reverse emergency number system for urgent communications), or develop new ones, to effectively inform tourism businesses, tourists and residents on the measures in force in the event of a crisis.

Publishing org

Deloitte

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

National authorities

Regional authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Funding and support measures

    • Tourism strategies

  • Business activities

    • Other

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Clear communication channels and access to accurate information are essential for the tourism ecosystem to respond effectively to crises. Transparent communication ensures that all stakeholders—tourism businesses, tourists, and residents—receive vital updates, safety protocols, and travel advisories, allowing informed decision-making. However, many destinations lack comprehensive communication platforms for crisis information, or existing platforms do not adequately cover all stakeholders or necessary topics. To enhance crisis response, it is crucial to optimise current communication channels or develop new ones to inform all relevant parties during crisis events effectively.

Documents

Recommendation on enhancing crisis communication for tourism at all levels
English
(183.55 KB - PDF)
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