Knowledge documents
10 July 2025
State of Austrian tourism 2025: Insights from industry experts
Knowledge documents
10 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The ÖHV’s 2025 survey reveals key insights from tourism experts into the current state, challenges, and opportunities within Austria’s domestic tourism sector.
Austrian Hotel Association
Topics
Austria
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Online visibility of tourism offer
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Austrian Hotel Association (ÖHV), in collaboration with its partner, has published the annual survey results on sentiment within Austria’s tourism industry. The 2025 edition, released in May 2025, presents insights from 223 tourism experts across the country, who shared their perspectives on the current state of domestic tourism and their individual business situations.
The survey focuses on five key areas:
- Economic conditions in tourism
- Regional environment and operational framework
- Business development
- Workforce and employment
- Investment and financing
The findings provide in-depth insights into prevailing trends, highlighting both strengths and areas for improvement from the perspective of tourism businesses.
You can access the full report via the attached link (The original piece available only in German).
#Tourism indicators #Tourism development #Sustainable tourism #Economic diversification #Reports
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