Knowledge documents
17 June 2025
Tourism’s contribution to the Greek economy: 2023 in review
Knowledge documents
17 June 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A 2025 SETE-INSETE study reveals that tourism’s direct contribution to Greece’s economy reached EUR 28.5 billion in 2023, marking the highest level recorded to date.
Institute of SETE-INSETE
Topics
Greece
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Governance of tourism destinations
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Improving statistics and indicators
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In May 2025, the Institute of SETE-INSETE published a study analysing the impact of tourism on the Greek economy in 2023, with comparisons to 2022 and 2019. The report includes data on inbound, domestic, and cruise tourism, as well as transport, investment, and the broader economic effects—both indirect and induced—of tourism activity.
According to the study, tourism directly contributed a record-breaking €28.5 billion to the Greek economy in 2023, accounting for 13% of GDP. This represents a significant increase from €23.9 billion (11.6% of GDP) in 2022 and €23.1 billion (12.6% of GDP) in 2019. The sector remains predominantly export-driven, with 82.7% of tourism revenue generated by inbound visitors.
For more detailed insights, please follow the attached link.
#Sustainable tourism #Tourism indicators #Destination management #Reports
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