The Italian Association of Apple Producers, Assomela s.c., pledges to become a signatory to the EU Code of Conduct for responsible business and marketing practices. The mission of Assomela is to represent its’ members' interests towards national and international stakeholders and institutions.

By representing 75% of the Italian apple production and around 20% of the European production, Assomela has a distinctive chance to make a difference for reaching the sustainability goals of the European fruit and vegetable sector.

Commitments by aspirational objectives:

Assomela hereby commits to become a signatory of the EU Code of Conduct for responsible business and marketing practices. By signing the code, Assomela signs without specific commitments, but pledges to contribute to the common aspiration of the Code by improving sustainability concerning food consumption patterns for healthy and sustainable diets.  Furthermore, the sustainability strategy of Assomela includes important work for the prevention and reduction of food loss and waste, along with ambitious initiatives and research projects that contribute to the goal of a climate-neutral food chain in Europe by 2050. 

Yet, since many years Assomela, through its members, has been committed to identifying, measuring, and reporting CO₂ emissions, owing to a system that puts a strong organisation at the forefront and investing in research and innovation.

Aspirational objective 1: Healthy, balanced, and sustainable diets for all European consumers, thereby contributing to: 

1) Reversing malnutrition and diet-related noncommunicable diseases (NCDs) in the EU.

2) Reducing the environmental footprint of food consumption by 2030.

With the following aspirational targets:

a) Improved food consumption patterns in the EU.

b) A food environment that makes it easier to choose healthy and sustainable diets.

Aspirational objective 2: Prevention and reduction of food loss and waste (at the consumer level, within internal operations, and across value chains)

With the following aspirational target:

A 50% reduction of per capita food waste at the retail and consumer level by 2030 and reduced food losses along the food production and supply chains in the EU.

Aspirational objective 3: A climate-neutral food chain in Europe by 2050

With the following aspirational target:

Reducing net emissions from own operations, contributing to a 55% GHG emission reduction target in the EU food chain by 2030 (following a science-based approach).

Full detail of the pledge in the provided attachment.