Policy
28 November 2024
Brandenburg's 2023 tourism strategy: Sustainable growth and innovation
Policy
28 November 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Brandenburg Tourism Strategy, published in June 2023, outlines a comprehensive plan for sustainable growth, digital transformation, and regional cooperation to enhance the region's tourism sector.
Brandenburg Ministry for Economic Affairs, Labor, and Energy
TMB Tourismus-Marketing Brandenburg GmbH
Topics
Germany
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Brandenburg Tourism Strategy, published by the Brandenburg Ministry for Economic Affairs, Labor, and Energy in June, 2023, outlines a comprehensive plan to enhance the region's tourism sector. This strategy builds on the 2016 Landestourismuskonzeption, addressing new challenges such as the COVID-19 pandemic, climate crisis, and evolving mobility and leisure behaviors. Developed through extensive stakeholder consultations, including future dialogues, regional conferences, and focus group workshops, the strategy emphasizes sustainability, digital transformation, and regional cooperation.
It identifies five key future fields and integrates the tourism brand Brandenburg with the strategic framework, aiming to boost visitor experiences, promote regional attractions, and ensure long-term economic growth and environmental sustainability.
For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in German).
#Tourism development #Destination management #Sustainable tourism #Digital nomadism #Cross-regional cooperation
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