Policy
23 May 2025
Bremen 2025: Strategic vision for sustainable tourism
Policy
23 May 2025
Urban/city tourism
Governance of tourism destinations
Tourism strategies
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Bremen's 2025 Tourism Strategy aims to enhance the city's profile as a distinctive and sustainable tourist destination, focusing on increasing overnight stays, boosting events, and promoting cultural heritage.
WFB Wirtschaftsförderung Bremen GmbH
Freie Hansestadt Bremen
Senator for Economic Affairs, Labor and Ports
Topics
Germany
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Tourism Strategy of the City of Bremen 2025, published by WFB Wirtschaftsförderung Bremen GmbH in 2024, outlines Bremen's tourism development goals and initiatives up to 2025. The strategy aims to enhance Bremen's profile as a tourist destination by focusing on creating a distinctive and enjoyable city experience. Key objectives include increasing overnight stays to 2.96 million by 2025, boosting events and conferences, and establishing Bremen as a city known for its cultural heritage and unique experiences.
The plan also emphasises sustainable tourism practices, aligning with environmental goals such as resource-efficient construction and climate-neutral operations. Implementation involves strategic development, profile and brand enhancement, and investment in tourism infrastructure.
For a comprehensive analysis and further insights, please refer to the linked source on the left-hand side of the platform (The original piece available only in German).
#Destination management #Tourism development #Tourism indicators #Sustainable tourism #Cultural preservation
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