Policy
14 November 2024
Norway's 2030 tourism strategy: Sustainable growth and innovation
Policy
14 November 2024
Adventure tourism
Cultural tourism
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The National Tourism Strategy for Norway 2030, developed by Innovation Norway, outlines 23 key measures to promote sustainable tourism, and aims to increase export value, create jobs and reduce climate emissions by 50% by 2030.
Innovasjon Norge
Topics
Norway
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Cultural tourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The National Tourism Strategy 2030, published by Innovation Norway in April 2021, presents a strategic framework for the sustainable development of Norway's tourism sector. It focuses on three main pillars: recovery from the COVID-19 pandemic, the green shift and digitalisation. The strategy includes 23 specific measures aimed at increasing export revenues by 20 billion NOK, boosting domestic consumption by 20 billion NOK, and creating 43,000 new jobs by 2030. Additionally, it targets a 50% reduction in climate emissions from the tourism sector. Key initiatives include promoting innovative cultural experiences, enhancing nature-based tourism, and developing a national concept for food and dining experiences. The strategy also emphasizes the importance of public-private partnerships and the need for competitive regulatory conditions to support these goals.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Sustainable tourism #Innovation in tourism #Digital nomadism #Cultural preservation #Nature reserves
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