Armenia
Country
Armenia
Short text
Armenia’s tourism sector is performing strongly, guided by a 2026–2030 strategy focused on cultural, gastronomic and adventure tourism and market diversification.
Long text
● Armenia’s tourism sector continues to perform strongly, welcoming more than 1.7 million visitors in the first three quarters of 2025, following a near‑record 2.2 million arrivals in 2024.
● Armenia’s 2026–2030 tourism strategy prioritises cultural, gastronomic and adventure tourism, while seeking to diversify source markets by increasing visibility and outreach in new regions beyond traditional markets.
