Van Gogh National Park in the Netherlands won a Green Destinations Top 100 award for the Wandelstarter platform, which guides walkers toward well-equipped, lesser-known trailheads instead of the same crowded hotspots. Rising visitor numbers had been causing overcrowded parking, trail erosion and unequal access for those without cars, so 56 municipalities, water boards, nature organisations and tourism partners built the tool together as part of the broader MONA sustainable mobility programme, promoting public transport and car-free access while feeding real-time visitor data back into conservation planning.

In 2024, visits to the most crowded reserves fell by 20%, pressure on the vulnerable Loonse and Drunense Dunes dropped sharply, and a linked communication campaign reached over 600,000 people. The platform has also created new walking hubs on farms and in smaller villages, helping spread tourism's economic benefits beyond the usual hotspots.

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