Best practices
03 September 2025
GERAt – Territory, Tourism and Talent
Best practices
03 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+42 more
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GERAt is a national project linking Portugal’s Tourism Schools and regular schools to foster citizen-tourists. Rooted in territory, heritage, nature, gastronomy, and talent, it empowers young people to value their communities. Through interdisciplinary projects, events, and an educational game, GERAt makes tourism a driver of learning, citizenship, and sustainable development.
Turismo de Portugal
Turismo de Portugal
Topics
Portugal
National authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Equal and fair tourism jobs
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Improving formal education
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Pact for skills
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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GERAt – Territory, Tourism and Talent
GERAt is a pioneering nationwide project, co-promoted by Turismo de Portugal and the Portuguese Directorate-General for Education, that builds a bridge between the Tourism Schools of Portugal and regular schools. The initiative aims to shape citizen-tourists who see their territory as a platform for learning, citizenship, and sustainable development.
Scope and Scale
Launched in 2023 with the participation of 12 schools, GERAt has expanded consistently: in 2024 it involved 39 school clusters, 46 classes, and around 925 students, culminating in a ranking of 40 interdisciplinary projects. By 2025, the initiative had been extended to secondary schools, mobilizing 65 schools and more than 1,300 students.
Pedagogical Approach
GERAt develops through projects rooted in the students’ own territories, mobilizing tangible and intangible heritage, natural resources, gastronomy, and local talents. The interdisciplinary design of these initiatives promotes creativity, sustainability, and a stronger sense of belonging.
National Event and Educational Game
The project culminates in regional stages and a national final, where students present their projects to a jury of tourism and education experts. These events also showcase the educational board game “GERAt – Territory, Tourism and Talent”, created with Science4You, which allows students to explore tourism-related subjects in a playful, interactive, and sustainable way.
Transformative Potential
GERAt consolidates an innovative educational model that positions schools as drivers of territorial development, empowering young people to act as active agents in valuing their regions. Tourism is no longer just an economic sector: it becomes a catalyst for citizenship, innovation, and social development.
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