Best practices
05 November 2026
South Tyrol’s guest pass puts public transport into the price of the accommodation
Best practices
05 November 2026
Login / create an account to be able to react
-
8
The Südtirol Guest Pass, a digital guest card that gives visitors free use of regional public transport, won the European Commission’s Mobility Action Award for integrating sustainable mobility into the tourism offer. It is included in the price of participating accommodation, so visitors receive it before they arrive.
Editorial team
Autonomous Province of Bolzano/Bozen – South Tyrol
Topics
Italy
Destination Management & Marketing Organisations
Regional Authorities
SMEs (a company with less than 250 employees)
-
Specific types of tourism
-
-
Mountain tourism
-
Rural tourism
-
Urban/city tourism
-
-
Transition Pathway Strategic Areas
-
-
Innovative tourism services
-
Multimodal travelling
-
Sustainable mobility
-
-
Business activities
-
-
Hotel and similar accommodation
-
Other tourism transportation activities
-
Rail Passenger transport
-
Road passenger transport
-
Share
The pass gives guests access, from the day of arrival, to regional trains, regional and city buses and selected cable cars, among them the Ritten, Kohlern, Mölten and Vöran cable cars and the Mendel funicular, on a single ticket. Visitors validate a QR code on their phone before each trip, and depending on the holiday region the card also includes guided hikes, cultural visits, entrance fees or discounts. It does not cover long-distance trains, the carriage of bicycles and pets, or some tourist bus operators, and it cannot be bought separately, so only guests of participating accommodation can use it.
The Commission recognised the project in its Mobility Action Awards, and the destination’s website says it was chosen from 960 submissions, praising the approach of building mobility directly into the tourism product. The pass makes car-free travel the default choice for visitors rather than an extra they must seek out, which is relevant for Alpine destinations dealing with congestion.
#SustainableMobility #IntegratedTicketing #MountainTourism #CarFreeTravel
Comments (0)
Connected Partnership Opportunities
See also
JHT Sweden - Evidence-Led Destination Marketing with Strong Ecosystem Anchoring
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Watershed Fly Fishing - Securing EU Funding Through Program Alignment
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Museumsverein Klostertal - Leveraging Program Alignment and Strategic Partnerships to Secure EU Funding
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
