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Tourism Transition Pathway: Stakeholder Insights on Shaping a Sustainable and Resilient European Tourism Ecosystem

TTP reports

21 July 2024

Tourism Transition Pathway: Stakeholder Insights on Shaping a Sustainable and Resilient European Tourism Ecosystem

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a lake and mountains.

This initiative is part of the updated New Industrial Strategy, which emphasizes green and digital transformations to enhance Europe's global competitiveness. The final report results from an extensive co-creative consultation process involving 182 stakeholders who responded to an online survey and 115 participants in 12 workshops, followed by validation workshops and consultations with Member States experts.

Publishing org

European Commission

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Circularity of tourism services

    • Coordinated information on travelling

    • Cross-border travelling

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Funding and support measures

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Improving formal education

    • Improving statistics and indicators

    • Innovative tourism services

    • Multimodal travelling

    • Online visibility of tourism offer

    • Pact for skills

    • Promoting PEF/OEF methods for tourism

    • R&I on climate-friendly tourism

    • R&I on digital tools for tourism

    • Short-term rentals

    • Skills needs for twin transition

    • Sustainable mobility

    • Tools for data on tourism

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The European Commission’s final consultation report, published on January 28, 2022, is structured around five themes and 17 transition pathway topics, with proposed targets for 2030 and milestones for 2023 and 2025. Key topics include sustainable data collection, reducing tourism transport greenhouse gas emissions, minimizing food waste, and improving energy efficiency in buildings. The document highlights the importance of cross-stakeholder collaboration and immediate, substantial efforts to achieve these ambitious targets.

The report emphasizes the need for smart and sustainable tourism strategies, noting that while 100% of tourism strategies mention sustainability, only 55% go beyond cursory references. It calls for national tourism administrations and Destination Management Organisations (DMOs) to update their strategies to incorporate sustainable development principles. The European Parliament and the Council have also called for a new EU strategy for sustainable and strategic tourism, aligned with the Digital Agenda, the Green Deal, and the UN Sustainable Development Goals.

Specific actions and cost indications are proposed for different stakeholder levels, including the European Commission, Member States, Regions, Local Authorities, and the Tourism Industry. For example, the European Commission is advised to co-create and share guidance on developing sustainable tourism strategies, with resources allocated for developing guidance documents and facilitating best practice exchanges. Member States and regional authorities are encouraged to develop smart and sustainable tourism strategies, with regular reporting on achievements.

To summarise, the stakeholder consultation report provides a roadmap for a more resilient, innovative, and sustainable tourism ecosystem in Europe, contributing to the creation of a Transition Pathway for tourism.

 The document is available for download in PDF format.

#Stakeholder engagement #Sustainable tourism #Green transition #Resilience planning

Documents

Stakeholder Consultation Report
English
(2.28 MB - PDF)
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