Reports
17 July 2025
Responsible Marketing Pact (RMP) Annual Report (2024)
Reports
17 July 2025
1. Healthy, balanced and sustainable diets for all European consumers
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The high compliance rates of the 2024 digital safeguards monitoring exercise as well as agreements on additional commitments demonstrate Signatories' continued dedication to work towards the Code of Conduct’s objectives and targets, notably the Code’s indicative action to “apply responsible food marketing and advertising practices, e.g. by adhering to self- and co-regulatory initiatives and standards”.
World Federation of Advertisers(WFA)
AB InBev
Bacardi, The Coca Cola Company, Moët Hennessy, Carlsberg, Heineken
Brown-Forman
Diageo
Pernod Ricard
World Federation of Advertisers(WFA)
Topics
EU-27
Industry Associations and Chambers of Commerce
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CoC aspirational objectives
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1. Healthy, balanced and sustainable diets for all European consumers
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EU Specialty Food Ingredients report on the EU Code of Conduct (2025)
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Almendrave report on the Code of Conduct (2025)
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EuropaBio report on the Code of Conduct (2025)
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