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Responsible Marketing Pact (RMP) Annual Report (2024)

Reports

17 July 2025

Responsible Marketing Pact (RMP) Annual Report (2024)

1. Healthy, balanced and sustainable diets for all European consumers

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The high compliance rates of the 2024 digital safeguards monitoring exercise as well as agreements on additional commitments demonstrate Signatories' continued dedication to work towards the Code of Conduct’s objectives and targets, notably the Code’s indicative action to “apply responsible food marketing and advertising practices, e.g. by adhering to self- and co-regulatory initiatives and standards”.


 

Publishing org

World Federation of Advertisers(WFA)

Related Organisation(s)

AB InBev

Bacardi, The Coca Cola Company, Moët Hennessy, Carlsberg, Heineken

Brown-Forman

Diageo

Pernod Ricard

World Federation of Advertisers(WFA)

Topics
Geographical descriptors

EU-27

Organisation Type

Industry Associations and Chambers of Commerce

  • CoC aspirational objectives

    • 1. Healthy, balanced and sustainable diets for all European consumers

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Responsible Marketing Pact (RMP) yearly report
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(210.86 KB - PDF)
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