Skip to main content
European Union flag
EU Agri-food Platform

Responsible Marketing Pact (RMP) Annual Report (2024)

Reports

17 July 2025

Responsible Marketing Pact (RMP) Annual Report (2024)

1. Healthy, balanced and sustainable diets for all European consumers

Login / create an account to be able to react

RMP logo

The high compliance rates of the 2024 digital safeguards monitoring exercise as well as agreements on additional commitments demonstrate Signatories' continued dedication to work towards the Code of Conduct’s objectives and targets, notably the Code’s indicative action to “apply responsible food marketing and advertising practices, e.g. by adhering to self- and co-regulatory initiatives and standards”.


 

Publishing org

World Federation of Advertisers(WFA)

Related Organisation(s)

AB InBev

Bacardi, The Coca Cola Company, Moët Hennessy, Carlsberg, Heineken

Brown-Forman

Diageo

Pernod Ricard

World Federation of Advertisers(WFA)

Topics
Geographical descriptors

EU-27

Organisation Type

Industry Associations and Chambers of Commerce

  • CoC aspirational objectives

    • 1. Healthy, balanced and sustainable diets for all European consumers

Share

Documents

Responsible Marketing Pact (RMP) yearly report
English
(210.86 KB - PDF)
Download
Rating
No votes yet

Comments (0)

Related content

See also

-
Comment
0
  • Reports
  • 08 Aug 2025

ESSNA report on the Code of Conduct (2025)

ESSNA, the European Specialist Sports Nutrition Alliance association, report on the EU Code of Conduct on responsible food business and marketing practices – 2025.
Categories
2. Prevention and reduction of food loss and waste 3. A climate - neutral food chain in Europe by 2050 4. An optimised circular and resource-efficient food chain in Europe +3 more
-
Comment
0
  • Reports
  • 14 Oct 2025

MVO report on the Code of Conduct (2025)

MVO report on the EU Code of Conduct on responsible food business and marketing practices – 2025.
Categories
3. A climate - neutral food chain in Europe by 2050 4. An optimised circular and resource-efficient food chain in Europe 6. Sustainable value creation in the European food supply chain through partnership +1 more
-
Comment
0
  • Reports
  • 08 Aug 2025

Freshfel report on the Code of Conduct (2025)

Freshfel report on the EU Code of Conduct on responsible food business and marketing practices – 2025.
Categories
2. Prevention and reduction of food loss and waste 3. A climate - neutral food chain in Europe by 2050 4. An optimised circular and resource-efficient food chain in Europe +3 more