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21 Aug 2024

Digital transformation levels among EU tourism ecosystem enterprises
According to statistics, 38.2% of tourism enterprises in the EU had online sales in 2022, with top performers like Spain and Finland reaching around 60.0%...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +27 mehr
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21 Aug 2024

Social media adoption among enterprises in the EU tourism ecosystem
According to statistics, the average share of tourism ecosystem enterprises in EU destinations using two or more social media platforms increased to 42.0% in 2021...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +27 mehr
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21 Aug 2024

Swedish residents’ travel trends
According to statistics, in 2021, 94.2% of Swedish travel was domestic, with leisure activities dominating and two-thirds of overnight stays being non-commercial.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +16 mehr
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21 Aug 2024

Economic contribution of tourism in Sweden
According to statistics, Sweden’s tourist consumption reached SEK 249 billion in 2021, marking a 15.8% increase from 2020.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 mehr
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21 Aug 2024

Overnight stays trends in European destinations
According to statistics, the number of nights EU travelers stayed in accommodation establishments in 2022 almost reached pre-pandemic levels.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +16 mehr
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21 Aug 2024

Trips by purpose in European destinations
According to statistics, in 2022, 90.7% of the over 1 billion trips taken by EU residents were for personal reasons, while 9.3% were for professional...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +16 mehr
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21 Aug 2024

Internet speed in European tourism destinations
According to statistics, the share of tourist accommodations in the EU with internet speeds exceeding 100 Mb/s increased from 10.0% in 2019 to 62.7% in...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +20 mehr
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21 Aug 2024

Preferred mode of transport for European travelers
According to statistics, 85.1% of trips by EU residents in 2022 were by land, with air travel recovering to 13.6%.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +20 mehr