Event resources
17 July 2025
Highlights from webinar on 2025 travel trends in Europe
Event resources
17 July 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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UN Tourism and Amadeus hosted a webinar on 9 July 2025 to share key insights on European travel trends, booking behaviours, and traveller expectations to support sustainable tourism planning.
UNWTO
Amadeus
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving statistics and indicators
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Innovative tourism services
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Skills needs for twin transition
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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On 9 July 2025, UN Tourism and its Affiliate Member Amadeus hosted the webinar to equip European Member States and tourism professionals with up-to-date knowledge on travel patterns across the region.
During the one-hour session, experts from both organisations presented data and analysis on current travel patterns, booking behaviours, and shifting traveller expectations in Europe.
The event aimed to support destinations and the wider tourism sector by offering actionable intelligence to guide strategic planning and promote sustainable tourism development. To view the webinar recording and organisers’ presentations, please follow the link attached on the left-hand side of the platform.
#Sustainable tourism #Smart tourism #Tourism indicators #Stakeholder engagement #Tourism development
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