Knowledge documents
17 June 2025
Transforming Greek tourism: Insights and strategic directions
Knowledge documents
17 June 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The executive summary published by SETE-INSETE, in collaboration with Deloitte and Remaco, outlines strategic actions to enhance the competitiveness, sustainability, and adaptability of Greek tourism through policy development, market analysis, and targeted sector improvements.
Institute of SETE-INSETE
Topics
Greece
Academic / Research and VET Institutions
Company with 250 or more employees
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In August 2021, the Institute of SETE-INSETE, in collaboration with Deloitte and Remaco, published an executive summary outlining the key findings of the project titled "Action Plans to Enhance the Competitiveness and Structural Adaptation of the Tourism Sector." This initiative, launched under an agreement dated 6 August 2020, aimed to shape regional tourism policies, support the development of Greek tourism, upgrade tourism enterprises, and foster collaboration and networking to better promote tourist destinations.
The summary provides a comprehensive overview of the project, including:
- Major global and sector-specific trends
- Current trends across various tourism products
- Analysis of key international markets
- A SWOT analysis of Greek tourism
- Strategic directions for the sector
- Proposed horizontal actions
- Projected goals and performance indicators
It also outlines strategic recommendations for advancing Greek tourism, such as enhancing tourism offerings, promoting sustainability, improving infrastructure, embracing digital transformation, strengthening marketing efforts, and upgrading workforce skills.
For more in-depth information, please refer to the attached link.
#Destination management #Adaptation strategies #Tourism development #Innovation in tourism #Mobility #Sustainable tourism #Handbooks and guidelines
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