Projects
02 April 2025
Laatumarja: Southwestern Finland – The Leading Producer of Fresh Berries
Projects
02 April 2025
1. Healthy, balanced and sustainable diets for all European consumers
2. Prevention and reduction of food loss and waste
3. A climate - neutral food chain in Europe by 2050
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The Laatumarja project helped to enhance berry cultivation productivity in Southwestern Finland. With over 70 participating berry farms, the project results provided wider benefits for nearly 300 farms in the region. It produced valuable research data for the needs of the berry entrepreneurs, including soil analyses and testing of new berry varieties imported from different countries. The Cordon cut technique was tested for currants, and digital cultivation tools were introduced. The project’s communication channels successfully disseminated relevant information to berry producers.
Editorial team
ProAgria and LUKE
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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CoC aspirational objectives
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1. Healthy, balanced and sustainable diets for all European consumers
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2. Prevention and reduction of food loss and waste
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3. A climate - neutral food chain in Europe by 2050
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4. An optimised circular and resource-efficient food chain in Europe
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5. Sustained, inclusive and sustainable economic growth, employment and decent work for all
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6. Sustainable value creation in the European food supply chain through partnership
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7. Sustainable sourcing in food supply chains
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This cooperation project involved rural advisory and research organisations, ProAgria Western Finland, and the Natural Resources Institute Finland (LUKE). The region’s berry growers were active partners, offering infrastructure for farm trials and sharing their expertise as farmers. Cooperation also took place with the Farmers’ Association, Hedelmän ja Marjanviljelijäin liitto ry, and local associations. Additionally, companies such as Novarbo Oy, Lallemand Finland Oy, Verdera, Eurofins, and KekkiläBVB were engaged. Cooperation extended to other regional and national projects, as well as educational institutions including Livia Vocational School, the University of Helsinki, Aalto University, and Häme University of Applied Sciences.
The project won an award as the most effective development project in the countryside gala of Southwest Finland for March 2023.
Combining research data, advisory support, and farmer experiences helped introduce new sustainable berry production methods. New information on the benefits of tunnel growing and the placement of tunnels in the landscape helped farmers to better plan tunnel designs, making it easier for locals to accept the appearance of the tunnels in the landscape.
EAFRD – funded projects
Programming period: 2014–2020
Priority: P3 – Food chain and risk management
Focus Area: Agri-food chain integration & quality
Funding: Total budget 321 029 (EUR)
EAFRD 107 866 (EUR)
National/Regional 148 957 (EUR)
Private/own 64 206 (EUR) T
Timeframe: 01/09/2019 – 31/08/2023
Project promoter: ProAgria Western Finland and the Natural Resources Institute of Finland (LUKE)
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