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13 Jan 2026

Unlocking Europe's Tourism Potential Through Strategic Branding
The European Commission is hosting a pivotal workshop to advance the collective branding of European tourism, aiming to bolster its identity and competitive edge globally.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +39 viac
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12 Jan 2026

Revitalizing Austrian Tourism: A Blueprint for Growth and Sustainability
Austria is embarking on a comprehensive plan to enhance its tourism sector, focusing on sustainability, economic stability, and international competitiveness amid current global challenges.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 viac
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Articles

12 Jan 2026

European Tourism in 2025: Performance
After several years shaped by disruption, rebound and adjustment, 2025 stands out as a benchmark year for European tourism. While the broader geopolitical and economic...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +65 viac
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09 Jan 2026

Bremen Sets the Stage for a Sustainable and Innovative Tourism Future
Bremen's new "Tourismusstrategie Bremen 2030+" aims to enhance tourism in the Free Hanseatic City by prioritizing sustainability and digitalization to ensure competitiveness and innovation.
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Cultural tourism MICE tourism Urban/city tourism +2 viac
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08 Jan 2026

Italy unveils Luminous Destinations 2026 to spotlight lesser-known places
Visit Italy has launched Luminous Destinations 2026, an initiative to promote hidden gems across Italy and offer travellers alternatives to well-known hotspots. The project will...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 viac