Knowledge documents
10 September 2025
EU's Blueprint for Sustainable Tourism: Transforming Hospitality into a Green Future
Knowledge documents
10 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover how HOTREC envisions transforming Europe's hospitality sector with sustainable strategies and vital EU support. Will these initiatives propel the industry into a cohesive, resilient future?
HOTREC
HOTREC
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Accessible tourism services
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Circularity of tourism services
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Digitalisation of tourism SMEs and destinations
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Equal and fair tourism jobs
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Funding and support measures
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Green Transition of Tourism Companies and SMEs
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Pact for skills
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Promoting PEF/OEF methods for tourism
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R&I on climate-friendly tourism
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Tourism strategies
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Business activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Other
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Other accommodation
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Other holiday reservation services
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HOTREC, the European hospitality industry association, presents a Vision Paper to transform the continent’s tourism sector by advocating for EU support. This strategic plan emphasizes the sector's role in employing 10 million people across 2 million businesses while addressing challenges like labor shortages and high operational costs. By focusing on workforce development, sustainability, digital fairness, seamless travel, and dedicated EU funding, HOTREC aims to guide hospitality businesses through Europe's green and digital shift, ensuring they thrive in a competitive landscape.
Explore HOTREC's Vision Paper to see how sustainable strategies are set to shape the future of European tourism.
#Sustainable tourism #Green hospitality #EU Tourism Strategy #Climate action #Resilience planning
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See also
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Workshop resources "Unbalanced Rollercoaster: EU Tourism tools for a Smoother Ride"
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Webinar resources "Connecting Europe: Multimodal Travel for Sustainable Tourism"
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- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
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2
2020 - Country Reports
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- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more