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EU's Blueprint for Sustainable Tourism: Transforming Hospitality into a Green Future

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10 September 2025

EU's Blueprint for Sustainable Tourism: Transforming Hospitality into a Green Future

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Discover how HOTREC envisions transforming Europe's hospitality sector with sustainable strategies and vital EU support. Will these initiatives propel the industry into a cohesive, resilient future?

Publishing org

HOTREC

Related Organisation(s)

HOTREC

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Circularity of tourism services

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Funding and support measures

    • Green Transition of Tourism Companies and SMEs

    • Pact for skills

    • Promoting PEF/OEF methods for tourism

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other

    • Other accommodation

    • Other holiday reservation services

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HOTREC, the European hospitality industry association, presents a Vision Paper to transform the continent’s tourism sector by advocating for EU support. This strategic plan emphasizes the sector's role in employing 10 million people across 2 million businesses while addressing challenges like labor shortages and high operational costs. By focusing on workforce development, sustainability, digital fairness, seamless travel, and dedicated EU funding, HOTREC aims to guide hospitality businesses through Europe's green and digital shift, ensuring they thrive in a competitive landscape.

Explore HOTREC's Vision Paper to see how sustainable strategies are set to shape the future of European tourism.

#Sustainable tourism #Green hospitality #EU Tourism Strategy #Climate action #Resilience planning

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  • Data
  • 07 Oct 2025

2020 - Country Reports

What can I find here? The folders contain country reports from: Austria Croatia Czechia Finland Germany Greece
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more