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Digital tools, from AI trip planners to offline hiking apps, are making rural destinations easier to discover while helping them manage visitor flows and strengthen...
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Adventure tourismCultural tourismMountain tourism+8 mere
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A destination manager receives a report showing that visitor numbers increased by 15% compared to the previous season. At first glance, this looks like success...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+26 mere
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Whether you're a small tourism business owner, a policymaker, or a stakeholder passionate about the future of European tourism, the EU Tourism Platform is designed...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 mere
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The tourism sector is at a turning point. As climate change intensifies and travellers increasingly seek low-carbon experiences, the industry faces both growing pressure and...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+21 mere
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European tourism is growing again. Visitor numbers have rebounded, spending is rising, and the sector remains a vital engine of employment and regional develoment across...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 mere
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Europe ’ s tourism industry has always been cyclical. What is new is the permanence of disruption. Pandemic closures, wildfires in the Mediterranean, floods in...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 mere
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As European Tourism Day comes to its conclusion, one message resonates above all others: the future of tourism in Europe is not simply about recovery...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 mere
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European Tourism Day revealed a clear message: the future of European travel depends on our ability to connect accessibility, investment, and regenerative thinking into one...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+60 mere
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Across Europe, tourism generates extraordinary amounts of information—figures on arrivals, mobility, spending patterns, visitor flows, environmental pressures, and even shifts in traveller behaviour shaped by...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+47 mere
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Travel demand is no longer shaped in predictable ways. What once emerged slowly through brochures, recommendations or traditional marketing is now formed through a dynamic...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+46 mere
