European Tourism Day revealed a clear message: the future of European travel depends on our ability to connect accessibility, investment, and regenerative thinking into one...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+60 more
Across Europe, tourism generates extraordinary amounts of information—figures on arrivals, mobility, spending patterns, visitor flows, environmental pressures, and even shifts in traveller behaviour shaped by...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+47 more
Travel demand is no longer shaped in predictable ways. What once emerged slowly through brochures, recommendations or traditional marketing is now formed through a dynamic...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+46 more
At European Tourism Day 2026, CEOs from across Europe’s travel, hospitality, and tourism ecosystem shared a clear message: the sector is entering a decisive moment...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+45 more
Tourism & hospitality organisations must do more than tick legal boxes if they want to earn real trust and acceptance from travelers when handling their...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+40 more
Travel technology has slipped from the margins of tourism to its core. Over two decades, European companies have built platforms that created new markets, empowered...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+43 more
The year 2025 marked a pivotal moment in the European tourism sector’s transition toward a more sustainable, resilient, and innovative future. Across the Tourism Transition...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
After several years shaped by disruption, rebound and adjustment, 2025 stands out as a benchmark year for European tourism. While the broader geopolitical and economic...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
Travel across Europe in 2025 felt familiar again - but also meaningfully different. Tourism continued its recovery, yet the focus clearly shifted toward how people...
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Adventure tourismCoastal, maritime and inland water tourismCultural tourism+65 more
